From festive design to immersive experience – creating Christmas atmosphere that inspires visitors and drives footfall.
Project Highlights
18
years of tradition
80
days of decoration each year
2021
last change
45%
electricity saving
880 kg
weight of the hanging inside "upside down" tree
850 m
girlandas
210 m
inside lights
2,900
bulbs on the facade
Location:
Palladium, Prague 1
Period:
2007 – Present
PS Group Engagement
2007-2020
Selection of the supplier
Management of realisation
2021-Present
Concept creation
Selection of the supplier
Management of realisation
Related PR
The Story Behind Christmas Decoration
Since the opening of the centre, Palladium’s Christmas decorations have become one of the symbols of Prague’s festive season.
The latest decoration takes inspiration from a custom dating back to the 7th century, when Christmas trees were hung upside down to symbolise the Holy Trinity with their triangular shape. As a result, an inverted Christmas tree dominates the current installation, immediately capturing the attention of visitors and media alike.
Complementing elements include traditional baubles, a nativity scene, popular photo spots, and a creatively decorated fountain in the arcade. Outdoor decorations highlight the historic façade facing náměstí Republiky and the riding hall in Na Poříčí Street. The composition is completed by the traditional Christmas tree in náměstí Republiky, lit before the first Advent weekend.
Palladium’s Christmas decorations attract thousands of visitors from all over the world each year and have become an essential part of their pre-Christmas visit to Prague. Palladium thus confirms its role not only as a shopping centre but also as a destination for unforgettable festive experiences.
Why This Story Matters
Christmas decorations create a unique atmosphere that boosts visitor numbers and strengthens Palladium’s image as a premium shopping destination. The project is highly demanding both organisationally and technically – requiring detailed coordination with tenants, technical staff, security, and cleaning services. A crucial task also involved addressing the structural requirements for suspending the inverted tree. The project shows PS Group’s ability to manage such complex project from design and concept to managing of implementation and operations of the project each year.
Services delivered by PS Group
A selection of PS Group services executed for this project.
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