Project Highlights

59,000

visitors during Palladium 18th birthday event

18

years of event organisation

Tens of thousands

visitors at each major event

20+

major events

2x

a year Palladium Shopping Weekend

Leoš Mareš

and other well-known Czech celebrities at events

Fashion Boss

showing trends

Cirk La Putyka

breathtaking performances

Location:

Palladium, Prague 1

Period:

2007 – present

PS Group Engagement

2007 – present

Concept
Strategy
Creatvity & Design
Co-ordination with tenants
Technical realisation
Realisation
Communication & PR

The Story Behind Marketing Events

Since its opening, Palladium has positioned itself not only as a top fashion destination with well-known brands but also as a place that delivers memorable experiences. Each year, the Ps Group team organises dozens of events of various scales for Palladium shopping centre.

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Why This Story Matters

Project shows PS Group´s ability to organise events from the idea to realisation as one of the key tools to increase footfall, strengthen the Palladium brand, and reinforce its unique market position.

Services delivered by PS Group

A selection of PS Group services executed for this project.

Marketing

Comprehensive marketing services for our own portfolio and client projects – from strategy and brand management to digital campaigns, events and media.