18 years of big events attracting customers to Palladium shopping centre in Prague.
Project Highlights
59,000
visitors during Palladium 18th birthday event
18
years of event organisation
Tens of thousands
visitors at each major event
20+
major events
2x
a year Palladium Shopping Weekend
Leoš Mareš
and other well-known Czech celebrities at events
Fashion Boss
showing trends
Cirk La Putyka
breathtaking performances
Location:
Palladium, Prague 1
Period:
2007 – present
PS Group Engagement
2007 – present
Concept
Strategy
Creatvity & Design
Co-ordination with tenants
Technical realisation
Realisation
Communication & PR
The Story Behind Marketing Events
Among the most significant in recent years are the opening of the Tasty Garden floor with Chef’s Kitchen live cooking shows, anniversary celebrations (15th anniversary with a competition to win 15 Vespa scooters and a concert by Leoš Mareš, 16th anniversary with performances by Cirk La Putyka and rapper Majk Spirit, 17th and 18th anniversary with fashion shows by stylist Filip Vaněk), regular fashion shows by Filip Vaněk, exhibitions by Robert Vano and the unique ‘Mysterious Indonesia’, as well as Palladium Shopping Weekends held twice a year.
Why This Story Matters
Project shows PS Group´s ability to organise events from the idea to realisation as one of the key tools to increase footfall, strengthen the Palladium brand, and reinforce its unique market position.
Services delivered by PS Group
A selection of PS Group services executed for this project.
Marketing
Comprehensive marketing services for our own portfolio and client projects – from strategy and brand management to digital campaigns, events and media.






























































































