From vacant units to vibrant hubs – driving footfall and letting through culture.
marketing zones
sqm
duration
major events
exhibitions of Czech and international artists
castings and celebrity autograph sessions
unique exhibitions
Palladium, Prague 1
August 2021 – June 2024
2021-2024 Marketing
Concept
Strategy
Fit-out
Realisation
Communication
The Marketing Zones at Palladium showcased PS Group’s ability to transform vacant units into strategic assets that drive both visitor engagement and leasing value. Between 2021 and 2024, two purpose-built zones provided more than 300 sqm of cultural, social, and experiential programming in the heart of the centre.
On floor +1, the space hosted concerts, film screenings, and the VR Fest conference streamed worldwide, as well as celebrity autograph sessions and a landmark exhibition by international photographer Robert Vano.
The project demonstrated the ability of PSG to use vacant units to increase shopping centre footfall while supporting their leasing through attractive design and a rich programme of activities.
A selection of PS Group services executed for this project.
Custom refurbishments to create functional, attractive and ready-to-use spaces.
Comprehensive marketing services for our own portfolio and client projects – from strategy and brand management to digital campaigns, events and media.