Building brands and visibility – from strategy and brand management to digital campaigns, events and media.
Our Expertise
We deliver marketing services that combine strategy, creativity and execution. From corporate identity and brand management to market research, online campaigns, social media, applications, print, events, media buying and PR, our work supports both our own investments and client projects.
Marketing Strategy
Comprehensive marketing strategies based on thorough market analysis, competition mapping and target group insights. Strategies guide both our own projects and client campaigns, ensuring resources are used efficiently and objectives are achieved.
Corporate Identity
We develop logos, visual identity, tone of voice and communication guidelines that form the foundation of a strong and consistent corporate identity.
Brand Management
Multi-channel brand positioning and reputation management across the entire lifecycle — from building awareness and brand affinity to strengthening loyalty and enhancing performance.
Market Research and Analysis
Qualitative and quantitative research on customer behaviour, preferences, trends, and demand. Actionable insights support our investment decisions and shape client strategies.
Online Communication
We design and run online campaigns, websites and newsletters that generate visibility and engagement. Online communication combines creative execution with measurable KPIs, applied both in our own projects and in client campaigns.
Social Media
Social media Management for proprietary and client projects. Targeted content, paid campaigns, and active engagement strengthen visibility and stakeholder confidence.
Websites
Property-focused websites that present assets clearly, streamline leasing and sales, and reinforce investor confidence.
Brochures, catalogues, leaflets and other print materials that communicate brand values and support business objectives.
Events
Events for shopping centres, office projects, and corporate partners. From concept to execution, events boost traffic, visibility, and loyalty.
Media Buying
Media planned and purchased across channels under competitive terms, delivering maximum reach and efficiency.
PR & Crisis Communication
Media relations, press releases, corporate and crisis communication — safeguarding trust and brand reputation.
Featured Marketing Projects
See how strategic marketing builds visibility, strengthens brands, and drives tenant demand across our portfolio.
Featured projects demonstrate integrated campaigns for flagship retail centres, office complexes, and mixed-use assets — delivering measurable impact and sustained value.

Palladium Prague
Retail destination with over 40,000 daily visitors, premium offices and wide-space underground parking in the heart of Prague.
Featured services

Komunardů XXXV
Premium residential and commercial building in Holešovice, designed by Stanislav Fiala.
Featured services

Jubileum House
Modern residential complex in the heart of Holešovice, combining comfortable homes, commercial space, and a generously landscaped inner courtyard.
Featured services

Residence Madeleine
A residential building in Phase 1 of Smíchov City, positioned directly on the new central boulevard.
Featured services

Wash Point
A network of modern self-service car washes developed under the Wash Point brand.
Featured services

Art Collection
A 300-piece art collection spanning the 15th to 21st centuries — combining cultural heritage, contemporary works, and long-term investment value.
Featured services
Why choose PS Group for Marketing?
30+
years in real estate
1 billion
CZK proprietary assets
98%
long-term occupancy rate
500+
units under management
30+
real estate and operations experts
ISO 14001
certified
BREEAM
v.6 certified
Superbrands
3× for Palladium shopping centre
Ready to boost your property value?
Contact our commercial property experts for a tailored consultation.